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GDPR

MetaCompliance Special Edition

by Chad Russell,

Data Privacy Expert
Shane Fuller,

CIPP/E, CIPM

GDPR For Dummies®, MetaCompliance Special Edition
Published by:
John Wiley & Sons, Ltd.,
The Atrium, Southern Gate Chichester, West Sussex,
www.wiley.com
© 2017 by John Wiley & Sons, Ltd., Chichester, West Sussex
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Contents at a Glance

Introduction     ............................................................................................... 1
Chapter 1: Introducing the GDPR and the Data
Privacy Challenge



............................................................................... 3
Chapter 2: Summarising GDPR Best Practices



.................................... 11
Chapter 3: Putting in Place a Privacy Management Programme



....... 19
Chapter 4: The Preparation Phase �?? Establishing
Organisational Readiness



................................................................ 29
Chapter 5: The Operational Phase �?? Embedding Compliant
Operational Behaviours



................................................................... 37
Chapter 6: The Maintenance Phase �?? Demonstrating
Accountability through Oversight



.................................................. 49
Chapter 7: Ten Things to do now to Prepare for GDPR



..................... 57

Introduction
A

s a line of business leader within your organisation,
you�??re focused on your core area of responsibility.
That could be marketing, human resources, operations or a
number of other functions within the company.
You may have heard rumblings around the office about a new
data privacy regulation coming from the EU called GDPR. If
you�??re wondering what GDPR is and how it might impact your
area of responsibility, GDPR For Dummies is for you.

About This Book

In the pages of this book, we explain to you what GDPR is and
its potential impact across the various departments and divi-
sions of your business.
GDPR is the General Data Protection Regulation. It�??s a new EU
mandate designed to ensure data privacy and enhance con-
trol of personal data for EU citizens.
If your organisation interacts with EU citizens or businesses in
any way, then you�??re subject to the obligations defined in this
mandate.

Icons Used in This Book

What are icons? They�??re those little pictures you find in the
margins of this book. They�??re there to make a special point.
Here are the icons you�??ll come across:
This icon identifies useful bits of information that will help
you understand the impact of GDPR and get handy tips on
how to manage this.

2

Even if you don�??t read every word in this book, you�??ll want to
take in the key points about GDPR that are marked with these
icons.
There are lots of technical details around data privacy and
GDPR. This icon indicates particularly technical information
that might interest you.
This icon points out situations that just could get you and
your organisation into trouble, so heed the advice.

Where to Go from Here

It�??s important that you gain an understanding of how your
organisation as a whole will need to address GDPR so you can
understand your place and part in addressing what needs to
be done. Reading this book cover to cover will help you do
just that.
However, if your time is tight and you�??re not able to read
every word at this very minute, feel free to skip around to
whichever section of the book addresses your particular
needs. Pick what you want, and you�??ll find that you have the
basic facts you need to evaluate the areas that might be rel-
evant to your area of responsibility.

Introducing the GDPR and
the Data Privacy Challenge

In This Chapter

�?� �?� An overview of GDPR

�?� �?� Understanding the relevance of GDPR for your organisation
T

he General Data Protection Regulation (GDPR) is an
iteration of the existing data protection law defined and
enforced by the EU. The purpose of GDPR is to safeguard EU
citizens along with their corresponding private information.
GDPR is a substantial overhaul of the data protection laws
that have evolved over the past three decades, bringing it in
line with the new digital world of Google, Facebook, Twitter
and the like.
GDPR allows for EU Data Subjects (EU citizens whose data
is being processed) to be granted certain rights and protec-
tions relative to their personal information. As you�??ll see in
this book, personal information can include a myriad of data
types, including but not limited to:



�?? First and last name



�?? Bank account information



�?? Address



�?? Medical records



�?? Passport information



�?? Personal email addresses

Chapter 1

4

   �?? Credit card information


�?? Photos and videos



�?? Usernames and passwords

An Overview of the GDPR

The GDPR replaces the EU�??s Data Protection Directive and
unifies a patchwork of 28 differing privacy laws that cur-
rently exist across the EU into a consolidated and enforceable
Regulation.

Looking at the history of GDPR

As shown in Figure 1�?�1, GDPR is an evolution of European data
privacy laws that began in 1970 with the first Data Protection
Law, which was legislated in Hessen, Germany during the
mainframe era.

Figure 1-1:      GDPR timeline.

   Chapter 1: Introducing the GDPR and the Data Privacy Challenge 5

In 1983, the Right of Information Self�?�Determination was
proclaimed by Germany�??s highest court, and in 1995, the EU
Directive on Data Protection was formally established, placing
restrictions on the processing of personal data and the move-
ment of this data.

The �??Safe Harbour�?? framework
Implementation of the EU Directive proved to be cumbersome
considering the technology boom of the early 2000s and the
increased electronic communications and commerce taking
place between US- and European�?�based corporations and
citizens.
In order to ensure adequate protections while reducing
compliance�?�related friction, the US Department of Commerce
and the European Commission developed the �??Safe Harbour�??
Framework.
In short, the �??Safe Harbour�?? framework ensured minimal busi-
ness interruptions between US and EU organisations.

Numerous breaches in the latter 2000s
While the initial idea with �??Safe Harbour�?? was to streamline
business interactions between EU and US organisations, it
arguably relaxed definitions and enforcement relative to EU
citizens�?? data privacy.
Numerous US companies that processed EU citizens�?? data
were breached in the latter 2000s, which caused great con-
cern for the EU.

Mass surveillance disclosures
In addition to the numerous breaches of US companies, there
were revelations and disclosures that brought to light the
existence of various mass surveillance programmes that col-
lected data of EU citizens. This brought the issue right to the
forefront for EU regulators, politicians and citizens.
One example of these mass surveillance programmes came
from Edward Snowden�??s revelations regarding the �??Five Eyes�??
network, which comprises the US, Britain, Australia, New
Zealand and Canada.

6

Another revelation regarding mass surveillance was PRISM, an
electronic data mining program operated by the NSA.
The PRISM program purportedly collects internet communica-
tions from at least nine major US internet companies. These
companies are required to turn over this data to the govern-
ment pursuant to Section 702 of the US FISA Amendments Act
of 2008.

GDPR key changes

Some of the key changes outlined by GDPR include:


�?? Increased territorial scope



�?? Enhanced data inventory requirements



�?? Increased penalties



�?? Appointment of a Data Protection Officer (DPO)



�?? Broader obligations for Data Controllers (organisations
that collect and manage EU citizen data)



�?? Direct obligations for Data Processors (any company that
processes personal data on behalf of a Data Controller)



�?? More timely data breach reporting



�?? Right to data portability



�?? Right to erasure (�??right to be forgotten�??)



�?? Stronger Data Subject consent

Timeline for compliance

Any project plan starts with the end date in mind. Therefore,
it�??s important to understand the timelines associated with
GDPR compliance.
As at May 2018, GDPR will need to be fully implemented
within your organisation. By this point, your team members
should be fully versed in their roles and responsibilities as
they relate to GDPR�?�compliant personal data handling and
compliance.

   Chapter 1: Introducing the GDPR and the Data Privacy Challenge 7

To prepare for this, it�??s recommended that by Q1 of 2017 your
organisation should have started preparations for GDPR com-
pliance, including management education and buy�?�in. Also,
it is recommended that your organisation should have con-
sidered appointing a DPO by this point. In addition, company
policies and procedures should have been reviewed to ensure
that they are up to date with compliance requirements as set
out in the GDPR.
By Q2 of 2017 you should have started the gap analysis and
risk assessment process. This phase involves analysing exist-
ing compliance levels. Organisations should have a clear
understanding of the gaps between current compliance levels
and compliance required once GDPR comes into full effect.
The third phase of GDPR preparation involves the prioritisa-
tion of risks and resource allocation. Items that have been
deemed as high priority should receive immediate attention.
Organisations should have completed this phase by the end
of Q3 of 2017.
In Q4 of 2017 you should be executing remediation efforts
focused on the high�?�priority risks identified in phase three.
You can find more on GDPR preparation in Chapter 4.
GDPR comes into full effect on 25 May 2018. By this point, as
a minimum, you should have remediated your high�?�priority
risks and have all necessary personal data policies and con-
trols in place.
Beyond May 2018, you�??re in the procedural and maintenance
phase, which involves the ongoing management of personal
data in line with the GDPR obligations. Head to Chapter 5 for
more information on this phase.

Penalties for non�?�compliance

GDPR     will be enforced from 25 May 2018. Companies who are
in breach after this point will see a significant increase in fines
as a result of the newly implemented Regulation.

8

GDPR states that �??The amount of the administrative fine shall
be fixed with due regard to the nature, gravity and duration
of the breach, the intentional or negligent character of the
infringement, the degree of responsibility of the natural or
legal person and of previous breaches by this person, the
technical and organisational measures and procedures imple-
mented pursuant to Article 23 and the degree of co�?�operation
with the Supervisory Authority in order to remedy the
breach.�??
In the case of a breach, fines could be as high as �?�20 million or
4 per cent of annual global turnover, whichever is the highest
of the two.

Understanding the Relevance of
GDPR for your Organisation

The relevance of GDPR to your organisation will depend on
several factors. Obviously, if you handle data for European
citizens then it is in scope for you. In this book, we assume
that you do handle data for European citizens.
GDPR relates to personal data. This is any information relat-
ing to an individual, whether it�??s in connection to his or her
private, professional or public life. According to the European
Commission, this can include but isn�??t limited to a home
address, a photo, an email address, bank details, posts on
social networking websites, medical information, or a com-
puter�??s IP address (the unique number that identifies any
computer using the internet). As you can see, it�??s a very broad
definition. Thus, there is a high likelihood that any data you
process for EU citizens is in scope.
With this in mind, it�??s important that your initial discovery
exercise identifies the nationality of individuals associated
with the personal data that you process across your business
systems.

   Chapter 1: Introducing the GDPR and the Data Privacy Challenge 9

Scope and reach

The scope of GDPR in comparison to the initial EU directives
is defined as being �??extra�?�territorial�??.
GDPR determines whether processing falls within its
geographical reach by taking the following factors into
consideration:



�?? The location in which the personal data is being
processed



�?? The location of the individual whose personal data is
being processed
The intent is to make the Regulation equally applicable for
organisations both inside and outside the EU where the per-
sonal data of an EU citizen is in scope.
If Data Controllers or Data Processors outside of the EU
process personal EU citizen data in order to sell goods and
services to EU citizens or monitor their behaviour, then it�??s
deemed as being in scope.
This should be interpreted very carefully. For example, in sev-
eral cases the simple use of web browser cookies is defined
as a monitoring activity, therefore bringing the respective
processing into the scope of GDPR. Web cookies are bits of
information that are stored on your computer that track your
activities when you browse websites.
Specifically, any non�?�EU company that tracks EU citizens
using cookies is exercising behavioural monitoring as per
GDPR guidelines.
The use of web cookies is just one example of behavioural
monitoring. For example, tracking the IP addresses of EU citi-
zens can also be interpreted as monitoring personal data.

Exceptions

GDPR does not apply directly to law enforcement agencies.
GDPR exceptions also are afforded in other particular cases.

10

For instance, if a company outside of the EU (a US�?�based com-
pany, for example) has a website that is in English but only
collects currency in US dollars and only accepts payment
from US residents, then this would likely be out of scope for
GDPR, even though an EU citizen still might be able to find a
way to make a purchase on the site.
The GDPR allows member states to introduce exemptions on
issues including national and public security, judicial indepen-
dence and the enforcement of civil law as deemed necessary
and appropriate.

Summarising GDPR
Best Practices

In This Chapter

�?� �?� Getting to grips with the data privacy lifecycle

�?� �?� The �??Prepare�?? phase �?? scoping and assessment

�?� �?� The �??Operate�?? phase �?? data management

�?� �?� The �??Maintain�?? phase �?? reporting and accountability
F

irst and foremost, data privacy is a process that involves
the incorporation of people, processes and technology.
There are various best practices that can be incorporated
covering people, processes and technology, which are cov-
ered throughout this chapter.
As you study this content, be sure to take into account your
line of business and who might be impacted and how. This
will allow you to thoughtfully interact with your respective
team(s), which will need to be tasked with managing GDPR
compliance for your area of responsibility.

Getting to Grips with the
Data Privacy Lifecycle

The lifecycle can be broken down into three phases. In the
first phase, stakeholders should be engaged to ensure organ-
isational readiness. Next, the operational teams will imple-
ment procedures that are GDPR compliant. In the last phase,
assurance criteria are reviewed and updated, then the entire
lifecycle repeats itself.

Chapter 2

12

Ensuring ongoing data privacy is a journey rather than a des-
tination. It�??s an ongoing process of discovery, implementation
and refinement.

Looking at the �??Prepare�?? Phase

The first phase involves several distinct activity sets in order
to get the process of GDPR compliance underway. Along with
ensuring stakeholder engagement, a GDPR readiness team
should be assembled.
Relevant business function and third�?�party data processing
activities need to be identified and a Personal Data Register
should be created. Privacy policies and notices should be
updated and internal personnel should be educated regarding
GDPR as it relates to their specific job role. You can find more
on this in Chapter 4.

Ensuring business engagement
and stakeholder education

As with any major organisational project, the buy�?�in and spon-
sorship of senior management and executive teams is essen-
tial when putting a GDPR programme into place.
They should be educated as to the context of the regula-
tion and the specific financial impacts associated with
non�?�compliance.
Additionally, there should be representation from all lines of
business within the organisation, such as:



�?? Human resources



�?? Procurement



�?? Sales and marketing



�?? Information technology



�?? Information security



�?? Development teams



�?? Legal, risk and compliance



�?? Customer services

13

Depending on the scope of your company, you might have a
regional or global business presence. In smaller companies,
it would be recommended to engage directly with senior
managers and relevant peers to discuss the potential impact
of GDPR on your organisation. If your company is larger or
global in nature, then online training sessions may be a more
practical way to initiate awareness and readiness across your
organisation.
After the initial engagement process has been undertaken, a
GDPR readiness team should be organised. If you�??re a business
unit manager, you�??ll likely serve as a representative on the
readiness team. The team should also consist of board�?�level
sponsors, the Data Protection Officer (DPO), representatives
from legal, risk and compliance and a programme manager who
will be managing the overall GDPR compliance programme.
Once the team is in place, it�??s a matter of planning goals,
objectives, milestones and resources, and ensuring adequate
funding for the programme. Remember that there are costs
associated with the initiation of the programme, but there
will also be ongoing costs associated with GDPR compliance
operations and maintenance.

Identifying personal data
repositories

A Personal Data Register will need to be established by your
company that tracks personal data associated with business pro-
cesses, both internally and across third parties. As part of this,
your organisation will need to begin ascertaining the relevance
and reasoning behind storing and processing personal data.
Here is some of the information your organisation will need to
know regarding personal data-related datasets:



�?? What data is being collected?



�?? Where is the data being sourced?



�?? Why is the data being collected?



�?? How is it processed?

14

   �?? Who has access?


�?? How long is the data retained?



�?? Where is the data being transferred to?
Gathering this information into a common repository will pro-
vide your organisation with a central Personal Data Register,
containing a common set of documentation regarding your
personal data datasets, where they�??re sourced from, how
they�??re processed and why.
The GDPR states that all organisations must implement appro-
priate data protection policies outlining the technical and
organisational measures needed to ensure that personal data
processing is performed in accordance with the Regulation.
In addition, you must provide privacy notices as a means of
being transparent with your customers, ensuring that they
know how their information will be used.

Understanding your
information lifecycle

It�??s important to understand your personal data�?�impacting
business processes and the information life cycle (collection,
processing, storage and transfer) associated with these pro-
cesses. Once understood, these business processes will need
to be risk assessed and a set of remediation actions defined
where compliance gaps are uncovered.

Looking at the �??Operate�?? Phase

When instituting a compliance programme, guiding principles
can help show the strategy and direction of an organisation�??s
efforts.

Understanding the six guiding
principles of GDPR

GDPR can be broken down into six overall guiding principles:

15

1.     Lawfulness, transparency and fairness
2.



Purpose limitation
3.



Data minimisation
4.



Accuracy
5.



Storage limitation
6.



Confidentiality and integrity
Adhering to these guiding principles during design, implemen-
tation and operations will help to ensure that individuals and
departments are following both the spirit and letter of the law.
In addition to adhering to the six guiding principles outlined
above, the Data Controller must be able to demonstrate com-
pliance with these principles. This relates to accountability,
which could be considered a seventh principle.

Embedding compliant
operational behaviours

Deep organisational incorporation of compliant behaviours
ensures that employees at all levels operate in compliance
with policies and procedures according to their respective
roles in the organisation.
For example, the marketing department likely processes dif-
ferent personal data�?�related datasets than the corporate HR
department, and in a different context. As such, there should
be operational procedures in place for each line of business,
and these should be contextual in nature.

Managing Data Subject requests

Clear instructions for handling Data Subject requests need to
be defined and implemented in order to ensure consistency,
predictability and accountability of these requests.

16

Data Subjects have certain defined rights according to GDPR
that include:


�?? The right to information and transparency



�?? The right of access and rectification



�?? The right to erasure (�??right to be forgotten�??)



�?? The right to restrict processing



�?? The right to data portability



�?? The right to object
As such, it�??s important that your staff and those of any third
party acting on your behalf can quickly recognise circum-
stances that engage a Data Subject�??s defined rights as outlined
by the GDPR.

Handling privacy breaches

Handling privacy breaches is a critical operational pillar of
GDPR compliance. GDPR defines a data breach as �??a breach
of security leading to the accidental or unlawful destruction,
loss, alteration, unauthorised disclosure of, or access to, per-
sonal data transmitted, stored or otherwise processed�??.
If a breach is identified, GDPR dictates that documentation
must be provided �??comprising the facts relating to the data
breach, its effects and the remedial action taken�??.
Having an incident response programme in place and modi-
fying it to incorporate procedures specific to GDPR breach
identification and notification allows organisations to leverage
existing processes and procedures when managing relevant
privacy incidents. You can read more about this phase in
Chapter 5.

Looking at the �??Maintain�?? Phase

This phase operates broadly in parallel to the Operations phase.
The Maintenance phase involves periodic analysis of all per-
sonal data operational practices. As part of this, you must also
consider potential changes in the both the organisation and
global compliance landscape. There�??s more on this in Chapter 6.

17

Establishing organisational
accountability

Accountability in GDPR terms requires that you can demon-
strate how you fulfil your obligations in relation to:


�?? Processing personal data lawfully and accurately in a
transparent manner



�?? Having specific and legitimate reason to process the per-
sonal data



�?? Keeping personal data for no longer than is necessary



�?? Securing personal data against unauthorised use or acci-
dental loss
A chain of accountability should be established at a depart-
ment, company and organisation level in order to maintain
consistent handling of incidents, operational processes and
reporting activities.

Reporting on ongoing
compliance efforts

GDPR requires that you evaluate the effectiveness of your
personal data�?�related operational practices. Carrying out
regular evaluations of your compliance efforts and reporting
on such allows you to evidence accountability to your senior
management team, board�?�level stakeholders and Supervisory
Authorities whenever the need arises.
The effectiveness of the ongoing compliance programme
requires tracking measurable metrics and adjusting processes
accordingly when deviations are identified.

Understanding business changes
and their privacy impacts

Most businesses find themselves in an almost constant
state of change. As such, changes in the business need to
be accounted for as to how they impact GDPR compliance
activities.

18

It�??s good to stay close to major projects and initiatives within an
organisation and incorporate representation by the DPO where
relevant �?? especially when it comes to large projects or projects
that clearly will involve the manipulation of personal data.
Examples of key business changes include the deployment of
a new application, a business process re-engineering initia-
tive, the acquisition of a new company, or even a divestiture.
Or perhaps your company will move into an altogether new
market. These are the types of changes, among many others,
that can necessitate further review of compliance policies and
processes.
The GDPR mandates that organisations have procedures in
place that define when Data Protection Impact Assessments
(DPIAs) need to be initiated in relation to business change
events. The DPIA process must consider the impact of the
new or altered processing operations on the protection of
personal data.

Managing third�?�party data
processing activities

In addition to instructing and educating third parties when
initially engaged as to how to handle personal data, there
should also be periodic reviews in order to ensure up�?�to�?�date
handling in accordance with regulatory changes or changes in
processing procedures.
GDPR�?�compliant obligations should be captured contractu-
ally at the outset of engaging a third party, and then reviewed
periodically on an agreed schedule.
A third�?�party Data Processor should be periodically audited to
measure effectiveness and adherence to GDPR personal data
handling requirements.

Putting in Place a Privacy
Management Programme

In This Chapter

�?� �?� Defining a Privacy Management Programme

�?� �?� Embedding corporate privacy behaviours

�?� �?� What line of business leaders need to know
A

Privacy Management Programme (PMP) is not directly
required under the GDPR, but it does simplify and
streamline the process. It can also drive efficiency and
improve accuracy, thereby enhancing compliance. In this
chapter we look at why PMPs are important and how they
relate to business unit leaders.

Defining a Privacy Management
Programme

A PMP promotes transparency and accountability, and it
should involve thorough planning and consideration of cus-
tomers, employees and stakeholders. All employees will play
a role in implementing the plan, some more so than others.
Having a PMP in place demonstrates a strong commitment
to privacy and corporate governance practices. Having such
a programme promotes a culture that respects privacy.
Customers, regulators and business partners will take notice
and interact accordingly. In addition, a PMP promotes an
attitude of prevention as opposed to detection. If a breach or
mishandling of personal data can be prevented, that can save
your organisation money and protect its reputation.

Chapter 3

20

A PMP is not a one�?�size�?�fits-all endeavour. Each company is
unique and will therefore need to implement a programme
that fits its needs.

Embedding Corporate
Privacy Behaviours

One of the fundamental aspects of a PMP involves appointing
someone to be a Programme Manager. A PMP Manager over-
sees the development, planning, implementation and ongoing
maintenance of the programme. Ideally, having a PMP in place
will not only be of benefit for GDPR purposes, but will serve as
an enabling mechanism for future privacy�?�related compliance
mandates that may come into effect in the future.
Implementing a PMP begins the process of embedding a
privacy mindset into the DNA of a corporation. Employees
should be trained during the induction process as to how to
recognise and handle personal information as per the com-
pany�??s defined policies and procedures.
Those within your organisation who are identified as deter-
mining how personal data is managed or are authorised to
handle and process personal data will require special training
and serve key roles as part of an ongoing PMP.
Because technology is a driving force, it�??s crucial that line of
business managers and the PMP Manager have a direct line
to IT to look for opportunities to automate the PMP where
possible.

What Line of Business
Leaders Need to Know

As a line of business leader or business unit manager, you�??ll
need to assess the personal data that you�??re responsible for,
the personal data your team processes and the personal data
your team ingests and forwards to other entities.

21

You therefore need to think through how your team interacts
with customers or employees and how this might potentially
change moving forward as a result of GDPR.
Customer service and marketing departments are typically on
the front lines of Data Subject interaction and personal data
handling.

Understanding the key roles
defined by the GDPR

If your organisation determines the purposes and manner
in which personal data is processed, it�??s considered to be a
Data Controller.
Data Controllers play a key role in GDPR compliance, because
of the customer and employee personal data that they retain
and collect.
Data Controller duties include:



�?? Facilitating increased transparency of privacy data han-
dling relative to Data Subject requests



�?? Ensuring that Data Subject requests are handled within
the timelines defined by GDPR



�?? Carrying out privacy assessments and appointing DPOs



�?? Notifying Supervisory Authorities of data breaches
within 72 hours of breach discovery



�?? Monitoring and responding to changes in compliance
mandates



�?? Implementing pseudonymisation (replacing identifying
data fields with pseudonyms) and encryption of personal
data



�?? Maintaining records of personal data processing via a
Personal Data Register



�?? Managing and governing third�?�party interaction relative
to the processing and handling of personal data

22

If a person, organisation, agency or other body acts on behalf
of a Data Controller, then they are considered to be a Data
Processor.
Common examples of a Data Processor include:



�?? An outside agency (e.g. a company responsible for dis-
posing of client information)



�?? A cloud provider that stores personal data



�?? Any service provider acting on your behalf with access
to personal data of a customer or employee
Data Processors are subject to several direct new obligations
within the scope of the GDPR, which include maintaining mea-
sures that allocate adequate levels of security for personal
data relative to the potential risk.
Data Processors are required to abide by the instructions of
Data Controllers unless such instructions conflict with the
GDPR itself. Think of the Data Controller as the responsible
party for the data and the Data Processors as those that pro-
cess said data per a Data Controller�??s request and in line with
the manner prescribed.
Although not mandatory in all cases under GDPR, most organ-
isations will designate a Data Protection Officer (DPO). The
DPO should be an expert in GDPR and privacy practices, as
they are responsible for monitoring and reporting of GDPR
compliance. DPOs are expected to help guide Data Controllers
and Data Processors by auditing internal compliance and
suggesting suitable corrective recommendations where
necessary. DPOs are also expected to operate in an inde-
pendent manner within an organisation. Arguably, this role
is best suited to an internal audit and compliance manager
or a member of your legal team, although there is still much
debate on this topic.

Understanding your role in data
privacy management

Your role in a PMP will differ based upon your role within
the company. If you�??re the Chief Information Security Officer
or Head of Legal for example, you�??ll likely play a larger, more

23

comprehensive role than an employee who works on the man-
ufacturing floor who doesn�??t interact with personal data.
Responsibilities are often assigned on a departmental
basis. Ideally, each line of business will have a Data Privacy
Champion, who is someone in a management role that under-
stands personal data handling, processing and privacy prac-
tices. If such a person doesn�??t exist, consider finding someone
who is the most qualified and fill the gaps with training where
needed.
A Data Privacy Champion will typically serve as part of an
overall PMP committee and help to fashion and enact privacy
controls within their respective lines of business.

Establishing the personal data
elements under your control

In order to establish the personal data elements under your
control, each line of business should conduct a business pro-
cess review and analyse these processes to see whether they
involve any interaction with personal data.
If this sounds like a daunting task, it is. Don�??t, however, let
it overwhelm you. Start with some of the obvious high�?�level
processes and work your way down into the details. This
may involve several iterations of discovery in the form of
employee interviews and group discussions.
Keep in mind that it�??s not just customer data that�??s affected �??
it could very well be employee data. Think of HR departments
that manage data for employees who are EU citizens, for
instance.
To conduct surveillance of employees lawfully, employers
must demonstrate that such monitoring is required, transpar-
ent and legitimate.
There can be some interesting considerations when it comes
to employee rights, privacy and freedoms and how they relate
to GDPR. For instance, many companies will block employee
access to certain websites or track employees�?? web browsing
activities. These activities aren�??t necessarily non�?�compliant,

24

but they do require careful consideration regarding the con-
text in which they�??re being done and the awareness and con-
sent of the employee.

Cataloguing and recording
your personal data processing
activities

Cataloguing personal data processing should involve the
establishment of a Personal Data Register. While you may not
be responsible for establishing the Personal Data Register in
your company, you may be required to contribute to it.
Each line of business will not only need to catalogue their
personal data processing and implement controls that comply
with GDPR, they must also be able to clearly document and
evidence them.
For instance, if a customer service representative receives
a request from a Data Subject to erase their data, then that
request will need to be recorded, tracked and managed to
completion.
An interesting and often overlooked area of personal data pro-
cessing involves CCTV footage. While GDPR grants exceptions
for law�?�enforcement purposes, if this data is used for other
purposes, such as profiling, then these activities can be con-
stituted as a breach of the GDPR mandate.

Managing customer and
employee rights requests

Data Subject requests need to be managed in accordance with
the timeframes and request parameters defined in the GDPR.
Customers and employees have a broad range of rights under
GDPR, such as the right to request erasure of their personal
data, also known as the right to be forgotten. In addition, cus-
tomers can request exports of their data and information as
to why their data is being processed.

25

Importantly, customers can also withdraw consent to the use
of their personal data.
Now that you have an idea of what needs to happen, you need
to determine how it will happen. How will you handle these
requests? How will they be tracked and recorded? What are
your departmental and organisational escalation procedures?
Departmentally and organisationally, you�??ll need processes
in place that not only handle these requests but also address
the requests within the parameters as defined in the GDPR
mandate.
These parameters include response times, the format of the
responses, procedures for identification of the Data Subject
and the management of unfounded or excessive requests.

Educating your Personal
Data Handlers

For the purposes of this book we are defining Personal Data
Handlers as anyone within an organisation authorised to handle
and process personal data. To educate these people, you need to
know who they are. This is determined by analysing your busi-
ness processes in relation to GDPR�?�affected datasets.
This process will define who is handling the personal data and
how. Once this information is captured, the person respon-
sible (e.g. the designated Data Privacy Champion), needs to
explicitly define the processes and procedures that the Data
Handlers should use to facilitate compliance.

Controlling personal
data transfers

Unless pre�?�approved in organisation policies, decisions regard-
ing data transfers should involve the DPO, in order to provide
guidance and inform those ultimately responsible within your
organisation. The DPO will advise you regarding data transfers
based on which third country (if any) is involved and what
safeguards and controls are in place, and determine whether
those safeguards are considered appropriate as per European
Commission guidelines. GDPR defines a third country as any
country outside the European Economic Area.

26

Handling privacy�?�related
incidents and breaches

The handling and management of privacy�?�related breaches
will be a team effort within an organisation. Your organisation
should have an Incident Response Team �?? indeed, you may
already have one if yours is a large or medium�?�sized company.
Even if such a team already exists, it will likely need to modify
its processes in order to comply with GDPR. In particular,
the way in which supporting data is collected and preserved
and the manner in which notifications take place will require
enhancement to comply with GDPR.
The GDPR states that:
�??In the case of a personal data breach, the Controller shall
without undue delay and, where feasible, not later than
72 hours after having become aware of it, notify the personal
data breach to the Supervisory Authority.�??
�??The Processor shall notify the Controller without undue
delay after becoming aware of a personal data breach.�??
The basis for notification to Data Subjects is not quite so well
defined, however. The GDPR describes anything that consti-
tutes a high risk to the rights and freedoms of an individual
as a basis for notification. This arguably leaves quite a bit of
room for interpretation. There�??s more on this in Chapter 5.

Instituting a �??Privacy
by Design�?? mindset

Privacy by Design is imposed as a key requirement in the
GDPR. As such, it makes sense to start thinking of privacy as
a key part of all your new processes, projects and contracts.
You should actively ensure that privacy has priority in the
initial discussions for these activities. As part of your organ-
isation�??s PMP, these should serve as guiding principles when
planning out the programme and selecting tools.

27

It is now known that privacy is a key aspect of doing busi-
ness in the digital world. In the past, privacy was an item that
was given scant regard by many organisations. However, a
cultural shift in organisational behaviour is required. This
involves making Privacy by Design a key step that must be
considered as part of the setup of each new policy, business
process, project and contract under development. Starting
now, mandating a Privacy by Design approach will ensure
that new business activities are automatically fit for purpose
from a GDPR perspective. This will save significant effort and
cost through avoiding the need to retrofit privacy into these
activities.
Now, where do you start? As business solutions or capabilities
are developed, the datasets that they will interact with should
be identified and the business processes should be modelled.
When modelling these processes and their interaction with
personal data, the requirements of GDPR and privacy best
practices should be incorporated at the outset.

Ensuring consent and
transparency

Consent is a mechanism of building trust between a user and
an organisation. As defined via GDPR, consent is a �??freely
given, specific, informed and unambiguous indication of the
Data Subject�??s wishes by which he or she, by a statement or
by clear affirmative action, signifies agreement to the process-
ing of personal data relating to him or her�??.
Consent is defined as being fairly narrow from a GDPR per-
spective. For instance, if a user supplies consent for their data
to be used for the purpose of cyber�?�fraud detection and their
data is later used for marketing purposes without their knowl-
edge or choice, then that is a violation of the personal privacy
of the Data Subject.
Also, consent cannot be embedded in lengthy �??Terms of
Service�?? agreements. To ensure transparency, consent forms
must be separate, specific and explicit in nature.

28

The Preparation Phase �??
Establishing Organisational
Readiness

In This Chapter

�?� �?� An overview of the GDPR Preparation phase

�?� �?� Establishing the organisation�??s GDPR readiness position

�?� �?� The role of technology in the Preparation phase
A

s described in this chapter, preparation for GDPR
involves awareness, education, the identification of
personally identifiable datasets and the current processing
of those datasets.
A comprehensive Personal Data Register should be estab-
lished to store the processing of the personal data�?�related
datasets. The register becomes your centralised �??single
source of truth�??, detailing the characteristics of the processing
for all personal data�?�related activities for which your organisa-
tion is ultimately accountable. The register must be regularly
checked and updated to ensure its integrity over time.
It�??s likely that discovery will take place on an individual
business unit basis and roll up into an overall Personal Data
Register maintained by your company.

Chapter 4

30
An Overview of the GDPR
Preparation Phase

The Preparation phase heavily involves the establishment of
awareness and education regarding GDPR concepts, as well as
an initial analysis of organisational readiness.
Increasing awareness of and educating staff regarding the
GDPR requirements relevant to their role is key to success-
fully implementing and maintaining GDPR compliance.
Identifying and educating key stakeholders from the outset is
crucial. It�??s important to look broadly across your organisa-
tion to ensure that you identify and educate all relevant stake-
holder groups. Stakeholders from customer relations, human
resources, marketing, procurement, systems development, IT,
information security, legal, and risk and compliance are obvi-
ous candidates for inclusion. In addition, you should consider
other business functions specific to your industry, such as
research and development.
While these stakeholders don�??t need to understand all the
fine�?�grained details, they should at least have an understand-
ing of key concepts such as:



�?? Consent and transparency



�?? Data Subjects�?? rights



�?? Lawful processing



�?? Privacy incident handling



�?? Data transfer procedures
Likewise, those that are on the front lines handling personal
data don�??t necessarily need to understand the entire scope of
GDPR. However, as a minimum, these Personal Data Handlers
need to understand GDPR as it relates to their specific job
function. If a help desk agent, for instance, needs to solicit
personal data as part of a password reset procedure, then
there should be procedures in place to document and account
for this.

31

Consider leveraging pre�?�packaged online training or hiring
outside training firms to assist your organisation in this
regard. Make sure that your legal team or representative is
involved in this part of the process from a vetting standpoint.

Establishing the Organisation�??s
GDPR Readiness Position

Here we focus on how you can help your organisation deter-
mine, in the most efficient way possible, its current compli-
ance position in relation to the requirements set forth in
the GDPR.
Until you know where you currently stand, you can�??t map out
a path to achieving GDPR readiness, either at a business unit
level, or ultimately at an organisation level.

Identifying your personal
data touch points

GDPR expands the definition of personal data. This can now
include online identifiers and even genetic and biometric data
such as fingerprints, retina scans, voice recognition and facial
recognition. Passwords are also considered to be personal
data under GDPR.
During the Preparation phase, your organisation must identify
and map out where personally identifiable data is sourced and
how it is used. You must also have appropriate consent and a
justification as to why the data is being processed.
It�??s a good idea to consider at this stage not only how you�??re
going to do the initial personal data discovery exercise, but
also how you�??re going to collate this information into a central
Personal Data Register to ensure that you are correctly cata-
loguing your personal data processing activities.

32

Considering where your
third parties fit in

When identifying personal data touch points, it�??s important
to also consider situations that involve third parties who in
any way interface with the personal data for which you are
responsible. In this context, the third parties are considered
Data Processors.
One of the key changes that GDPR brings for all Data
Processors is a level of direct accountability and liability
that does not apply under the previous EU Data Protection
Directive. In addition, the GDPR imposes significant new
Data Processor requirements that must be included by Data
Controllers in all Data Processor agreements.
The increased level of direct accountability and liability for
Data Processors will lead to the negotiation of contracts
becoming more complex. Data Processors will likely be more
careful about agreement terms. Be careful not to underesti-
mate the time it may take to re�?�negotiate your Data Processor
agreements.

Understanding your current
personal data processing
activities

Each business unit must assess all their relevant business
processes to fully understand the information life cycle (col-
lection, processing, storage and transfer) of the personal
data associated with those processes. Procedurally, this will
involve mapping data, business processes and data flows
within your organisation. This will also involve analysing how
the data comes into and goes out of your company. To do this
efficiently and effectively, you must consult those people who
perform the relevant operational tasks on a day�?�to�?�day basis.
The personal data assessments carried out for the relevant
business processes will need to establish answers to the fol-
lowing questions:

33

   �?? What data is being collected?


�?? Where is the data being sourced?



�?? Why is the data being collected?



�?? How is it processed?



�?? Who has access?



�?? How long is the data retained?



�?? Where is the data being transferred to?
Lawful processing of personal data is a key tenet of
GDPR. From a consent standpoint, this means that:



�?? Data processing consent forms require explicit action
from the user. For example, a check box must be explic-
itly checked by the user and not checked by default.



�?? Before soliciting consent, the affected individual (Data
Subject) must be informed of specific rights as defined in
GDPR.



�?? You should have processes in place that allow for users
to withdraw consent at any time.



�?? Your organisation must track consent�?�related activities
such as establishment and withdrawal of consent.



�?? Parental consent is required if a child is below 16 years
of age.
In order to lawfully process personally identifiable informa-
tion of a Data Subject, there must be a legal basis for doing so:



�?? The Data Subject must have granted consent.



�?? Processing is required to protect the interests of the Data
Subject or another person where the Data Subject is inca-
pable of providing consent.



�?? Processing is for specific preventative or occupational
medical reasons in order to medically diagnose or pro-
vide health treatment or social services.



�?? Processing of data is within the realm of public interest
(specifically public health).

34

GDPR also introduces the use of pseudonyms. This involves
processing data in such a way that the personal data cannot
be attributed to a particular user without the use of additional
data, such as an encryption key.
Note that using pseudonyms does not preclude the data from
being subject to GDPR, nor is it intended to be a sole means of
data protection.
It�??s also important to understand that pseudonymisation is
not the same as anonymisation. This is because some level
of re�?�identification is still possible with pseudonymisation.
Anonymisation in the strictest sense does not allow for
re�?�identification.

Assessing the risk associated
with your personal data
processing activities

The GDPR states, �??In assessing data security risk, consid-
eration should be given to the risks that are presented by
personal data processing, such as accidental or unlawful
destruction, loss, alteration, unauthorised disclosure of, or
access to, personal data transmitted, stored or otherwise pro-
cessed which may in particular lead to physical, material or
non�?�material damage.�??
This essentially means that the protection mechanisms for
the data should be commensurate with the potential risk. In
other words, the GDPR represents a risk�?�based approach to
privacy and data protection.
Let�??s analyse this a bit further. All items of personally iden-
tifiable information as defined in GDPR represent different
potential levels of risk. For instance, a national identifier could
potentially be used for identity theft. Arguably this is a high
level of risk. A first name and last name may not fully repre-
sent a unique identifier in and of themselves, and may there-
fore carry somewhat less of a security risk.
As this data is stitched together into a larger collective which
describes a Data Subject, then the data privacy risk increases
accordingly.

35

Only once you have established the privacy risk associated
with the personal data processing activities that take place
within your business unit, are you able to prioritise those
most deserving of your attention.
In practice, if you have a system with first and last name data
and another with a national identifier, the privacy impact is
lessened. If these data points are combined in a single dataset,
the risk is increased.
Additionally, if there is a data point in common that could be
used to logically join the records together, then that could
represent an elevated privacy risk as well.

Updating your policies
and notices

The GDPR states that all organisations must implement appro-
priate data protection policies outlining the technical and
organisational measures needed to ensure that personal data
processing is performed in accordance with the regulation.
In addition, you must provide privacy notices as a means of
being transparent with your customers, ensuring that they
know how their information will be used.
It�??s unlikely that your current policies and notices will be fully
GDPR compliant so it�??s important to factor in time to update
and redistribute them to your staff and customers.

Understanding the Role
of Technology in the
Preparation Phase

Based on what you�??ve read in this chapter, you may have
concluded that technology will likely play an important role in
compliance �?? and you�??re right.
People and processes obviously play a part, but technology
can automate and solidify processes to ensure better compli-
ance outcomes.

36

Additional technology can be used to save time and resources
when engaging in compliance activities. If employees have
access to an electronic Personal Data Register, for example,
then compliance activities will likely be more efficient and
effective.
The right technology can also streamline reporting and
accountability in relation to GDPR compliance activities.
Privacy management solutions exist that can assist in auto-
mating both the discovery and ongoing management activities
necessary to ensure ongoing compliance.

The Operational Phase �??
Embedding Compliant
Operational Behaviours

In This Chapter

�?� �?� An overview of the GDPR Operational phase

�?� �?� Living with GDPR within your organisation

�?� �?� The role of technology in the Operational phase
I

n the Operational phase, your respective departments and
the company at large will be fully engaged in implement-
ing GDPR operationally. This means that there will need to be
policies and procedures in place that are clearly defined and
deployed at all levels within the company.

An Overview of the GDPR
Operational Phase

The Operational phase consists of activities specific to:


�?? Managing personal data on an ongoing basis



�?? Understanding consent and transparency obligations



�?? Handling Data Subject requests



�?? Identifying and responding to privacy breaches



�?? Managing personal data transfers



�?? Operational data handling processes and procedures

Chapter 5

38

Putting in place a register
of processing activities

From the Data Controller�??s perspective, the minimum content
of a Personal Data Register should include:


�?? Name and address of the Controller



�?? Name of the DPO



�?? Name of the EU Representative (if the Data Controller is
not present in the EU)



�?? Relevant corporate department (IT, marketing, etc.)



�?? Details of related IT systems and software



�?? Name and address of the Joint Controller (another Data
Controller who is controlling the same data), if applicable



�?? Categories of personal data



�?? Purpose of processing



�?? Categories of recipients



�?? Transfers to third countries (i.e. those outside of the EU)



�?? Documentation of safeguards for third-country transfers



�?? General description of data protection safety measures
While this information could be captured in a simple spread-
sheet, unless you are a very small organisation it�??s unlikely
to adequately serve the desired purpose. Using a third�?�party
application or service is likely to make it easier to track this
data and evidence compliance with the GDPR �??records of pro-
cessing�?? obligation.
When recording the categories of personal data, the register
should include both employee data and customer data.
Examples of employee data could include (but are not limited
to) data such as:



�?? Name



�?? Job title

   Chapter 5: The Operational Phase �?? Embedding Compliant Operational Behaviours 39

   �?? Passport data


�?? Address
Examples of customer data could include (but are not limited
to) data such as:



�?? Name



�?? Address



�?? Telephone number



�?? Contract details

Ensuring lawful processing

Any data that�??s processed that falls under GDPR must be pro-
cessed according to the �??lawful processing�?? principle. Under
GDPR, �??lawful processing�?? is only possible when:



�?? There is consent from the Data Subject



�?? Processing is necessary for the performance of a con-
tract with the Data Subject



�?? Processing is necessary to comply with a legal obligation



�?? Processing is necessary to protect the vital interests of a
Data Subject or another person



�?? Processing is necessary for the performance of a task
carried out in the public interest or in the exercise of offi-
cial authority vested in the Controller



�?? Processing is necessary for the purposes of legitimate
interests pursued by the Controller or a third party,
except where such interests are overridden by the inter-
ests, rights or freedoms of the Data Subject
Some examples of �??lawful processing�?? in practice include:



�?? Employee administration



�?? Employee training and development



�?? Customer IT support services

40

Understanding Data Subject
consent and transparency
obligations

GDPR emphasises explicit consent, meaning active agreement
by the user (e.g. checking a box that isn�??t already checked).
The consent must be verifiable in some manner, which means
that the consent must be recorded for reporting and auditing
purposes.
Where processing is based on a Data Subject�??s consent, they
can withdraw consent at any time. They also have the right to
know how long their personal data will be retained for future
processing. Parental or parental guardian consent is generally
required for those under 16, although the ages required for
consent vary by EU participating country. In addition, �??rea-
sonable efforts�?? should be made to verify the identity of the
person providing consent on behalf of the child.
GDPR states that data be handled �??lawfully, fairly and in a trans-
parent manner in relation to a Data Subject�??. Transparency is
provided by GDPR in the form of various Data Subject rights,
which include the right of information access, the right to know
the existence of their rights and the right to rectification of
inaccurate personal data.
Data Subjects should be provided notifications in a manner
that�??s clear and understandable. Data Subjects also have the
right to know what safeguards are in place to protect their
personal data and whether any third parties are involved with
processing their personal data.

Managing Data Subject requests

The GDPR extends a number of existing individual rights that
Data Subjects can exercise against Data Controllers, as well
as introducing a number of new rights. Organisations need to
consider all aspects of their personal data processing activi-
ties in light of the rights afforded to Data Subjects.

   Chapter 5: The Operational Phase �?? Embedding Compliant Operational Behaviours 41

Data Subjects must be allowed to exercise their rights free
of charge, and the Data Controller receiving the request in
connection with an individual right must comply without
undue delay, which means within one month, with a maximum
two�?�month extension depending on the complexity and the
number of requests.
If a Data Controller is to decline a Data Subject�??s request, they
must inform the Data Subject within one month and explain
why they�??re denying the request.
Responses from Data Controllers must be clear and plain. If
directed towards a child, communications with the guardian
need to be considered as part of the process. Responses can
be in written, oral or electronic form. If a response is provided
orally, there should be a record of the communication.
Data Controllers also have the right to request additional
identifying information from the Data Subject requestor in
order to verify the requestor�??s identity.
As part of the response, the Data Controller must provide the
following information to the Data Subject requestor:



�?? Lawful purpose of the data being processed



�?? Category of personal data in question



�?? The recipients to which the data has been disclosed



�?? Any third country recipients



�?? The time frame that their personal data will be retained



�?? The Data Subject�??s rights, such as the right to erasure
and restriction



�?? The Data Subject�??s right to file a grievance with a
Supervisory Authority



�?? Whether or not the user�??s data is being used for auto-
mated decision-making and profiling purposes (many
times this is in a marketing context, but not always)



�?? Substantive information regarding the logic and reason-
ing behind the processing of the user�??s data and the
intended use of the processed data

42

Data Controllers are protected from excessive or unfounded
consumer requests, which can represent an undue burden.
For numerous requests, the Data Controller has the right to
charge additional fees or refuse to act upon the request. In
order to exercise this right, the Data Controller carries the
burden of proving that the requests by the Data Subject have
been excessive or unfounded.

Managing privacy incidents
and breaches

The GDPR definition of a personal data breach was given in
Chapter 2. Essentially, a personal data breach involves the
compromise of information to an unauthorised party. In many
cases these are cyber breaches: electronic data breaches
via hackers, malware, phishing and other devious means.
Examples of breaches include breaches of credit card data,
personal health records, financial information and many other
personal data types.
Sometimes, breaches occur by way of external sources but
in many instances these breaches are a result of �??insider
threats�??, that is, personnel such as employees, contractors
and business partners that have existing access to a compa-
ny�??s data processing environment.
Personal data breaches cost organisations and consumers
billions of dollars annually. So, when it comes to managing
breaches, it�??s important to be proactive. Your organisation
should use processes and technology where appropriate to
mitigate a breach before it happens.
Companies should have an Incident Response Plan in
place outlining how incidents will be identified, who will be
engaged, how the threat will be contained and eradicated,
and how the business will document and report on the breach
and to whom. Companies should also have a defined Incident
Response Team in place comprising:



�?? An Executive with decision�?�making authority



�?? Departmental team leaders



�?? Information security and IT personnel

   Chapter 5: The Operational Phase �?? Embedding Compliant Operational Behaviours 43

   �?? A Media Relations and Communication Officer


�?? The Chief Information Security Officer



�?? Legal, forensic and cyber experts as needed
Once it�??s known that a privacy breach is in process, the main
immediate concern is to contain and stop the breach from
continuing.
Executing the Incident Response Plan is likely to be the
primary responsibility of the information security team in
combination with the IT department. Other business unit
stakeholders should work with these teams (or equivalents
in your organisation) to manage the breach and then institute
procedural enhancements to improve the security of personal
data on a preventive basis.
Incidents should never be ignored. If a serious breach occurs,
all Data Subjects and relevant authorities must be notified
within 72 hours of discovery of the incident. This means that
you should have a pre�?�defined process for notification in
place to streamline the communications, such as the one set
out in Figure 5�?�1 below.
The first 24 hours are critical. The longer a breach has taken
place without mitigating measures, the greater the risk to the
Data Subject in terms of privacy impact.
Best practice dictates that any weaknesses in processing and/
or technology controls that led to the breach should be iden-
tified and remediated in order to prevent the same type of
incident from happening again.

Managing personal data transfers

As the GDPR enables the free transfer of personal data within
the EU, the data transfers that we discuss here are specific to
the transfer of Data Subjects�?? personal data records outside
of the EU to a third country. Additionally, this includes the
onward transfer of data from a third country to another coun-
try outside of the EU.

44

Fundamentally, there are three requisite considerations when
transferring data outside of EU boundaries: adequacy of data
protection, application of appropriate safeguards and the
application of any derogations or exceptions.
First, the adequacy of protection must be considered.
Decisions specific to adequacy are based upon assessment
and analysis of third country laws and enforcement. If a given
country has been identified as having laws that meet the

Figure 5-1:      GDPR notification requirements in the event of a breach.

   Chapter 5: The Operational Phase �?? Embedding Compliant Operational Behaviours 45

European standard of protection, then by default it will meet
the �??adequate protection�?? standard as defined in the GDPR.
The European Commission is the standards body that makes
decisions as to which third countries meet the standards of
adequate protection. The European Commission�??s standards
for adequate protections involve but are not limited to:



�?? The establishment of the rule of law within that country



�?? Access to justice



�?? International human rights standards



�?? General and sectoral laws



�?? Enforceable rights for individuals



�?? Effective judicial redress



�?? Data protection rules and measures
There is a publicly available list of countries that are deemed
adequate by the European Commission on their website.
Where you�??re looking to make a data transfer to a third coun-
try not on the European list of adequate countries, you need
to look at the deployment, enforcement and auditing of
appropriate safeguards to ensure the protection of EU citizen
personal data transferred to third countries.
These safeguards are primarily legal constructs. They include:



�?? Binding corporate rules: These are developed to allow
large multinational corporations to adopt a system of
policies for handling personal data that bind the com-
pany from an accountability standpoint. If a Supervisory
Authority signs off on these rules, this helps simplify how
multinationals manage and address global compliance
issues.



�?? Standard contractual clauses: Sometimes referred to as
model clauses, essentially these are template clauses
provided by the European Commission that can be used
by Data Controllers and Data Processors. The templates
must be used and implemented as�?�is and are therefore
non�?�negotiable in nature.

46

   �?? Approved codes of conduct: These codes of conduct
must be approved by the Supervisory Authority.


�?? Ad�?�hoc contractual clauses: These must also be
approved by the Supervisory Authority. The purpose of
these clauses is to account for the individual needs and
nuances of a given company.



�?? Reliance on international agreements: This assumes
that countries may engage in a distinct agreement that
allows for the protection of data. Many times these agree-
ments exist for reasons specific to national security and
defence.
Finally, if a third country is not captured in the list of coun-
tries that are deemed adequate by the European Commission,
and the safeguards listed above are not available to you, the
only recourse for legally transferring EU citizen data is by way
of derogation or exemption.
Derogations were initially defined in the EU Data Protection
Directive, but the constraints are more narrowly defined in
the GDPR mandate.

Scenarios outlining operational
data handling

Certain lines of business within your organisation will be
more impacted by GDPR than others. Let�??s explore a couple
of the potential impacts of GDPR on various lines of business
likely to be the most significantly impacted.

Marketing
Marketing departments are perhaps the most impacted line of
business when it comes to GDPR.
The current EU Data Protection Directive allows for a soft opt�?�
in approach in relation to Data Subject consent (i.e. assumed
consent). However, the GDPR requires explicit opt�?�in. This
means a clear, affirmative action must be taken by the Data
Subject. A pre�?�checked box or inactivity is not adequate. In
addition, the GDPR requires that you:

   Chapter 5: The Operational Phase �?? Embedding Compliant Operational Behaviours 47

   �?? Clearly indicate that they will be receiving continuous
marketing communications from you by opting in


�?? Give the identity of those who will have access to their
personal data (this includes any third parties that will
have access) and a way to contact them about their data



�?? Have an unsubscribe/opt�?�out message that has no nega-
tive connotations attached (i.e. a cost)
It�??s recommended that marketing departments immediately
begin updating their opt�?�in processes.
Opt�?�ins must be provable, meaning that there should be



adequate tracking of opt�?�in activities.
Existing customers will also need to provide you with their
explicit opt�?�in for you to be able to continue to send them
your electronic marketing communications.

Human resources
HR departments will also be heavily impacted by
GDPR. Perhaps the most relevant area to HR is consent.
Typically, consent has been assumed on the basis of employ-
ment with a company. Now, HR teams will need to create


consent forms for employees to sign outlining explicit consent
for certain personal data processing activities.
Like customers, employees must be provided with a clear
understanding of how their personal data is processed within
the company and why.
Employees will also have increased rights under GDPR, includ-
ing the right to be forgotten. In certain cases, an employer
may be required to erase certain employee data when an
employee has withdrawn consent for processing.
Employers will need to reconsider the �??lawful purposes�?? by
which employee data is processed. This will likely require
review and approval by your legal team.

48
Understanding the Role
of Technology in the
Operational Phase

Technology is fundamental to success in the Operational
phase. While simple spreadsheets and paper�?�defined pro-
cesses might be adequate for smaller business, these solu-
tions will likely not scale�?�up for medium�?�sized and large
organisations.
Technology offers the value of automation. Key areas which
can benefit from automation from a GDPR standpoint include:



�?? Automation of consent management



�?? Automation of the Personal Data Register



�?? Compliance reporting and accountability



�?? Automation of Data Subject requests



�?? Automation of breach identification



�?? Network and data safeguards

The Maintenance
Phase �?? Demonstrating
Accountability through
Oversight

In This Chapter

�?� �?� An overview of the GDPR Maintenance phase

�?� �?� Oversight and staying GDPR compliant over time

�?� �?� The role of technology in the Maintenance phase
R

eporting and accountability represent the mainstay
of activities you�??ll be engaged in throughout the
Maintenance phase. The work isn�??t over yet!

An Overview of the GDPR
Maintenance Phase

The Maintenance phase assumes that both the Preparation
and Operations phases have been implemented. In this phase,
your organisation will constantly need to review any major
changes across your business or customer landscape that
may affect ongoing operations and then adjust those opera-
tions accordingly.

Chapter 6

50
Oversight and staying GDPR
compliant over time

This final phase of the GDPR compliance lifecycle incorpo-
rates a series of recurring activities that address the need
to evidence accountability with GDPR on an ongoing basis.
As mentioned earlier, accountability involves assessing your
organisation�??s implementation of GDPR and demonstrating, to
external stakeholders and Supervisory Authorities, the quality
of that implementation.
The ability to demonstrate the quality of your GDPR imple-
mentation requires forward planning regarding the areas that
need to be assessed and the performance metrics that will be
used to measure and evidence effectiveness.

Evidencing understanding
of data protection policies

Organisationally, you should be able to prove that there is an
actual understanding of GDPR�?�related policies you have put
in place �?? in other words, that the recipients of those policies
have both read and understood them.
Being able to provide this evidence puts you in a strong posi-
tion to show that privacy has become an integral part of your
organisation�??s �??business as usual�?? model.
Ensuring policy understanding is often best achieved through
measurable e�?�learning programmes. These programmes not
only help to conduct knowledge transfer but also measure
and audit a learner�??s comprehension and retention of the poli-
cies as they relate to GDPR compliance.
Having these types of programmes in place will not only help
ensure effectiveness in terms of the learning experience but
also allow you to prove that policies have been properly


disseminated throughout the organisation in a meaningful
and measurable way.

51

Assessing your personal data
processing practices

Assessing your personal data processing practices is an
important factor to consider for demonstrating account-
ability. Types of operational assessments might include self�?�
assessment at a business unit level, internal audit reviews and
third�?�party audits.
Benchmarking is a best practice when it comes to ongoing
accountability. You need to establish a baseline position and
then improve your results in comparison to the last audit. If
you�??re making a mistake, it needs to be corrected procedur-
ally, and then be shown at the next audit to have been cor-
rected operationally (i.e. in practice).
Some examples of metrics you might track include:



�?? Data Subject complaint handling



�?? Timeliness of Data Subject request handling



�?? Privacy incident and breach handling
Similar to benchmarking, where such metrics show a need for
improvement, the next audit should indicate that the required
improvements have been made and the issues corrected.

Ensuring ongoing integrity of
your Personal Data Register

As stated in previous chapters, the purpose of the Personal
Data Register is to keep track of the personal data that resides
across your various business systems, identify how it�??s pro-
cessed, when it�??s processed, by whom and for what purpose.
Naturally, there will be many changes that take place within
an organisation. Say, for example, your company moves your
marketing activities from an on�?�site solution to a cloud pro-
vider. An event such as this should trigger a Data Privacy
Impact Assessment (DPIA) as covered in the next section.
Identifying related changes in IT systems is also a critical
consideration.

52

These changes may be at a department level (such as the mar-
keting example above), across the entire organisation (e.g. an
acquisition) or even relate to third parties (e.g. change of an
IT outsourcing provider). The personal data�?�related informa-
tion pertaining to these types of business change events also
needs to be kept up to date in the Personal Data Register.
Periodic business system reviews and interviews with front�?�
line staff can help ensure that the information in the Personal
Data Register remains current and up to date.
You cannot assume that data that has been captured remains
valid or current. It�??s estimated that data quality typically
deteriorates at a rate of 15 per cent or more annually. This can
be due to many factors, but particularly changing life circum-
stances for Data Subjects. People move, people are born and
pass away �?? and all these changes affect the quality and accu-
racy of your data.

Triggering Data Privacy Impact
Assessments for business changes

Businesses do not operate in a vacuum. They�??re subject to
changing market conditions, regulations and global stability.
As a result, most businesses will be in an almost constant
state of change. As part of the team responsible for GDPR
within your company, you need to have mechanisms in place
for identifying and dealing with significant business change
events that could potentially impact GDPR�?�related processes.
Examples of such business change events could include:



�?? Acquisition



�?? Divestiture



�?? New product offerings



�?? Changes in marketing activities



�?? Entering new market types



�?? Entering new market geographies



�?? Changes in providers and suppliers

53

   �?? Updated procurement activities


�?? Establishing new business capabilities



�?? Development of new software



�?? Deployment of new or updated business systems



�?? Significant business process changes
Best practice is to have someone from the organisation�??s
GDPR team involved in all personal data�?�related projects at
the Programme Management Office (PMO) level. This ensures
that all business changes that are considered significant
enough to warrant their own project include representation
by someone on the GDPR team, and are reviewed and consid-
ered accordingly from a personal data perspective.
If a new or modified personal data processing activity is iden-
tified as a result of any of the change triggers identified above,
then a discovery process should be initiated in order to iden-
tify potential GDPR compliance issues.
These discovery processes might include:



�?? A systematic review of the personal data processing and
its lawful purpose



�?? Identification of the necessity and proportionality of the
personal data processing



�?? A risk assessment of the personal data processing rela-
tive to the rights afforded to the affected Data Subjects



�?? Measures required to safely address identified risks asso-
ciated with the new or modified personal data processing

Controlling third�?�party data
processing activities

Your organisation will be required to provide ongoing report-
ing specific to the compliance of third�?�party data processing
activities.
Your company should have ongoing due diligence and com-
munication procedures in place with third�?�party suppliers and
providers to ensure that they�??re operationally delivering as
outlined in contractual agreements.

54

These agreements, of course, will need to have clearly defined
GDPR�?�compliant data processing requirements.
Ideally, metrics should be in place that assess third�?�party risk
on a periodic basis and trigger review activities as needed
based upon assigned risk ratings.
Some things to look out for when monitoring third�?�party data
processing include:



�?? Identifying any changes in third�?�party personal data pro-
cessing activities



�?? Collecting evidence indicating that controls adhere to
personal data protection requirements operationally



�?? Identifying any compliance gaps relative to contractual
agreements
It�??s important that contracts with third parties are periodi-
cally reviewed and revised to ensure that they remain
fit�?�for�?�purpose relative to any changes in business require-
ments or personal data processing activities.

Providing assurance reporting
to evidence accountability

As previously stated, accountability involves the ability of an
organisation to prove that a proper privacy protection pro-
gramme has been deployed and is functioning operationally in
accordance with the Regulation.
The GDPR mandates that Data Controllers have a personal
data protection programme in place. The GDPR specifically
states, �??Taking into account the nature, scope, context and
purposes of processing as well as the risks of varying likeli-
hood and severity for the rights and freedoms of natural
persons, the Controller shall implement appropriate technical
and organisational measures to ensure and to be able to dem-
onstrate that processing is performed in accordance with this
Regulation. Those measures shall be reviewed and updated
where necessary.�??

55

It�??s important that your business unit and the company as a
whole can evaluate and measure the ongoing effectiveness of
your personal data processing practices by providing assur-
ance internally to senior management, the board and, in some
cases, to external Supervisory Authorities.
If your organisation is acting in a Data Processor capac-
ity, either as a whole or in particular business scenarios,
there are also accountability requirements when it comes
to record keeping. These include the obligation to maintain
records stating the categories of processing activities being
performed, information regarding transfers of personal
data abroad, and a general description of the technical and
organisational security measures applied to the processing
activities.

Understanding the Role
of Technology in the
Maintenance Phase

As discussed in Chapter 3, an effective Privacy Management
Programme involves a combination of people, processes and
technology to achieve the greatest levels of efficiency and
effectiveness.
Paper�?�based processes should be avoided whenever possible
and technology should form a significant part of the solution.
That said, all electronic processing should have its own set of
safeguards to protect the systems that facilitate GDPR opera-
tions and reporting.
These systems should leverage the Privacy by Design princi-
ple as set forth in the GDPR (see Chapter 3). This begins when
designing any GDPR compliance technology solution.
In relation to Privacy by Design, the GDPR outlines that
organisations should build data protection into products
throughout their lifecycle and that all necessary safeguards
be integrated into those systems. The GDPR also specifi-
cally highlights data minimisation and pseudonymisation
as privacy�?�enhancing tools. As such, these should also be

56

considered when designing any GDPR compliance technology
solution and leveraged where feasible and/or necessary to
maximise compliance.
When determining the feasibility of implementing a Privacy by
Design approach, you should bear in mind:



�?? The availability of appropriate technology



�?? The nature of the personal data processing being carried
out



�?? The risks to individuals (and their severity)



�?? The cost of implementation
Ideally, a GDPR compliance technology solution, whether it�??s
off�?�the�?�shelf or custom�?�developed in�?�house, should incorpo-
rate automation, workflow, audit and reporting capabilities
in order to prove accountability relative to GDPR compliance
activities.

Ten Things to do now
to Prepare for GDPR

In This Chapter

�?� �?� Ten things you can be doing now to help you prepare for GDPR
Y

ou�??ve learned throughout this book that GDPR incorpo-
rates quite a bit of terminology and legalese, as well as
processes and procedures. It�??s easy to get caught up in the
details and not know where to start, so here are ten things
you should do now to get your GDPR preparation underway.

Increase Awareness of GDPR
Within Your Team

Education should start at the top and filter down in order
to gain key stakeholder buy�?�in. Remember that business
unit stakeholders don�??t need to understand all of the subtle
nuances of GDPR, but they do need to have a general grasp of
the terminology, required controls and desired outcomes.

Appoint Your GDPR Data
Privacy Champions

In accordance with GDPR requirements, a Data Protection
Officer (DPO) may need to be formally appointed for your
organisation. Irrespective of whether or not this is the case,
the appointments shouldn�??t stop there.

Chapter 7

58

Your organisation should have a GDPR Data Privacy
Champion within each line of business. The Data Privacy
Champion appointed for your department will need to work
with the appointed DPO, PMP team members and other key
GDPR stakeholders to ensure organisational harmony and
cohesiveness in terms of GDPR compliance activities.

Get to Know the Personal Data
Elements Under Your Control

Whether you�??re in marketing, HR, customer services, procure-
ment or one of the many other divisions within your organisa-
tion where GDPR will be a focal point, you should immediately
start identifying all the personal data relating to EU citizens
that is under your control.

Catalogue Your Personal Data
Processing Activities

GDPR�?�compliant personal data processing procedures can
be implemented centrally or departmentally. There are no
hard and fast rules but you can�??t create procedures until
you understand how you or your department processes the
personal data that�??s under your control. You must also under-
stand the context of that processing as it relates to lawfulness
of processing in according with GDPR (see Chapter 5).

Engage Your Legal, Compliance
and Information Security Teams

This almost goes without saying. Since GDPR is a regulatory
mandate, your legal, compliance and information security
teams should be deeply involved from the outset. They
should already be working with senior business stakeholders
and the DPO to ensure organisational buy�?�in and be engaged
with IT in relation to personal data discovery and safeguards.

59

It�??s important that you engage with these teams to ensure that
you fully understand what�??s expected of you from a depart-
mental perspective.

Review Your Consent Requests
and Transparency Notifications

Make sure you identify how your part of the business is cur-
rently obtaining consent and providing notifications of process-
ing. Review your personal data collection processes and the
wording of your existing privacy notices with your legal team.

Identify and Educate Your
Personal Data Handlers

Once the senior stakeholder buy�?�in is in place, you should
start engaging and educating those employees within your
area of the business that handle or process personal data as
part of their everyday responsibilities. Consider e�?�learning as
an efficient and effective means of achieving this.

Plan for Privacy Breach
Identification and Response

In order to provide breach notification as per GDPR, you
need to actually know that a breach occurred. That sounds
straightforward and maybe even common sense, but knowing
that a breach has occurred can be challenging.
To help you determine whether you know what�??s happening
with the personal data under your control, here are some
questions you and those in your department should be asking:



�?? How do we know if personal data has been accessed by
unauthorised personnel?



�?? Do we have any personal data stored in the form of
unstructured data, such as word documents?

60

   �?? How are we managing the flow of personal data in and
out of our department?


�?? Are we accounting for the transfer of personal data
across email and cloud applications?

Update Your Procedures for Data
Subject Request Handling

If your customers and employees (i.e. Data Subjects) are not
already asking for the data you store and process about them
today, it�??s very likely they will be once GDPR is fully in effect.
You should have well�?�defined, consistent processes and
procedures for handling requests related to the Data Subject
rights covered by GDPR. Ideally, in order to streamline opera-
tions and maximise accountability, these processes should be
the same across your various lines of business.

Identify and Assess any External
Data Processing Activities

Lastly, start documenting any third�?�party data processing ser-
vices leveraged by your department. Do you use third parties
to consolidate your marketing data and manage mailing lists,
for instance? Make sure that you�??re considering all potential
third�?�party data processing scenarios.

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